Your brand should do more than look good. Let’s put it to work.
Ways to work together
Not sure where to start?
Choose the answers that sound most like your business. You’ll get a starting recommendation—not a high-pressure sales pitch.
Question 1 of 2
Establish your brand
For new businesses and growing ideas that need a recognizable look, clear direction, or a complete online presence.
$500
Paid in full today
A polished set of brand basics for a business that is ready to look established and consistent.
$1,000
Payment options available
A complete visual identity that gives your business a consistent, recognizable look wherever customers find you.
Everything in Brand Starter, plus:
$1,750
Payment options available
A complete visual identity plus clear language and practical materials to help you introduce and grow the brand.
Everything in Full Brand Identity, plus:
$5,500
Payment options available
A complete brand and custom website for a business building its presence from the ground up.
Everything in Identity + Strategy, plus:
Refresh your brand
For established businesses that need a stronger website, a fresh brand, or both—without starting the business itself over.
$3,500
Payment options available
A redesign and rebuild for an existing website that feels outdated, unclear, or hard to use.
A website-only service for businesses keeping their current brand:
$6,000
Payment options available
A complete new brand and website for an established business that is ready for a major change.
Everything in Digital Presence, adapted for an established business, plus:
Build your business system
Brand OS is for businesses that need the digital experience to save information, organize customers, support payments, or handle work behind the scenes.
Pricing after discovery
A custom website and business system for projects that need to save information, manage customers, or handle steps behind the scenes.
Everything in Digital Brand Revamp, plus:
Compare all services
Scroll across to compare all seven options.
| What’s included | Brand Starter $500 | Full Brand Identity $1,000 | Identity + Strategy $1,750 | Digital Presence $5,500 | Digital Makeover $3,500 | Digital Brand Revamp $6,000 | Brand OS Custom quote |
|---|---|---|---|---|---|---|---|
| Main logo + alternate logo | — | ||||||
| Color palette + font guidance | — | ||||||
| Brand guide | — | ||||||
| Business planning session | — | — | |||||
| Brand strategy + messaging | — | — | — | ||||
| Social templates + launch piece | — | — | — | ||||
| Custom, mobile-friendly website | — | — | — | ||||
| Existing website review + rebuild | — | — | — | — | |||
| Existing content moved to the new site | — | — | — | — | |||
| Edit page text in the back office | — | — | — | ||||
| Edit form fields in the back office | — | — | — | ||||
| Add, remove + reorder gallery images | — | — | — | ||||
| Form submissions sent to your email | — | — | — | ||||
| Save + organize customer information | — | — | — | — | — | — | |
| Customer records + database | — | — | — | — | — | — | |
| Customer login or private portal | — | — | — | — | — | — | |
| Business dashboard | — | — | — | — | — | — | |
| Subscriber list management | — | — | — | — | — | — | |
| Automatic emails + notifications | — | — | — | — | — | — | |
| Business workflows + automations | — | — | — | — | — | — | |
| Connections to other business tools | — | — | — | — | — | — | |
| Agreements + electronic signatures | — | — | — | — | — | — | |
| Payments + project status tracking | — | — | — | — | — | — |
Your SW Design Co. experience
A thoughtful structure keeps the project moving, keeps you informed, and gives you room to be part of the process.
Your timeline, files, feedback, and project details stay organized inside the user-friendly SW Design Client Portal.
You’ll know what is happening, what is needed from you, and what comes next before the creative work begins.
Regular updates and straightforward conversations keep you informed without leaving you to chase down answers.
You’ll have structured opportunities to respond, ask questions, and shape the work as it develops.
For website and system projects, your existing setup stays live while the new experience is built and prepared for launch.
You’ll receive practical guidance so you can comfortably manage your brand, website, or system after launch.
The process
We clarify what you offer, who you serve, what needs to work better, and what success looks like.
Your content, features, timeline, responsibilities, and required materials are organized before building begins.
Your brand, website, or system is created in stages, with regular updates and collaborative revisions.
Everything is tested, launched, and handed off with practical training so you can manage it confidently.
Meet Summer Wood
I’m Summer Wood, the designer and strategist behind SW Design Co. I don’t design from a distance. To create something that feels true to you and convincing to the people you want to reach, I need to understand how you think, what you value, and what makes your business worth choosing. By the time we launch, I’ll know your business inside and out—and there’s a good chance we’ll be pretty close, too.
My approach combines brand psychology, visual design, user experience, and systems thinking. I consider what your ideal customers notice, what questions they’re asking, what earns their trust, and how they should feel at every point of contact with your business.
Whether I’m developing a brand identity, designing a website, or building a complete Brand OS, the goal is the same: to create an experience that accurately reflects the value of your work and helps the right people understand, trust, and choose your business.
Ready when you are