Illustrations for
Adventure Nutrition

Adventure Nutrition is an energy food start-up based in Colorado. Their goal was to stand out from the other energy bar companies by distancing themselves from an "outdoor only" visual style. Sure, folks who climb mountains and kayak rapids will benefit from an energy bar, but so will people doing everyday tasks that require energy. To emphasize their point, they wanted their brand to center around a unicycle as a driving visual element, symbolizing something not only active, but fun and just a little goofy. These illustrations were preliminary works for an ad series that was never realized, but hey, I like 'em anyway. More Adventure Nutrition work here.

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Hula Hooper